Resume
New York Islanders
2025 - Present
2022 - 2025
2020 - 2022
Sr. Director of Social Media and Digital
Director of New Media and Social Media
Social Media Manager
I am currently leading a fantastic team of five focused on social media, web, editorial, and app initiatives! Our mission is to drive engaging campaigns for the New York Islanders, Isles Lab, and The Park at UBS!
XFL
2019 - 2020
Manager of Digital Content
-
Led all digital content created by team content managers, freelance writers and video directors
-
Served as one of three editors in charge for XFL.com, which had 1.5 million unique visitors in Week 1 and over 3.5 million unique visitors over the five-week season
-
Helped launch 3 XFL apps, which were ranked top 5 in the sports category on Apple during Feb. 2020
-
Oversaw the creation of XFL’s YouTube page, which saw subscriptions grow 450% during the five-week season
Connecticut Sun / New England Black Wolves
2018 - 2019
Content Marketing Specialist
-
Served as sole social media strategist for both Connecticut Sun and New England Black Wolves, including, but not limited to, creating and scheduling all posts, posting live game coverage, working with influencers and more
-
Oversaw a 50% increase in followers and a 80% increase in engagement YOY with the Sun
-
Oversaw a 70% increase in engagement and 60% increase in followers YOY with the Black Wolves, reaching new franchise highs in likes, followers, engagement and impressions
Education
2013-2017